Designing Gender-Smart and Migrant-Centric Digital Remittances

Adopting a migrant-centric and gender-smart approach is about taking a long-term view of the context in which the remittance business operates and understanding how deliberate and upfront investments in reaching underserved and excluded segments of the population, including women, can result in future customers and, in turn, contribute to the commercial success of the business. If done right, this approach presents a win-win situation for both the migrant customer and the remittance business.